500 posters / 37,4 x 55,8cm / 2c / Popset, spring green 90g/m2 / May 2012
500 letterpress posters for the program of veka-glarus.ch . All handset wood and leadtype. All good old and slow hand work. No computerized highspeed shit. haha
The concept was to have a repetition of the content in different sizes to give the impression of flipping, rotating and scaling. Rhythmic like music, like a stack of postcards lying on the floor.
The whole format and proportions of that poster came from the large wood type border. The length of that wood type string going one time around the whole poster gave the perimeter. Another important point was the maximum printing form size of my small ‹FAG Control 405›. If I had ONE more letter in my string, I had to go on a bigger press. So the proportion of the length and the width of that poster was given by the pressbed dimensions.
This might sound very technical and print-nerdy, but the important point is that with that poster, alot of the decisions for my design came from technical limitations. That was the very interesting point for this work. If I did that whole design digitally, I could have made hundreds of different versions and the design migth have been a bit to much reduced for its production. But since I designed and produced that poster completely analog, that design was very much limitated and affected by its tools and its process.
Contact me if you wanna buy one of these ‹Flipped sheets› posters for 40 Swiss Fr. / 30 Eu / 40 $