Serata Svizzera

For this concert poster, the client wanted something ironically Swiss—since both bands are Swiss but their blues R’n’R music is so not. We called that evening Swiss Night: ‹Serata Svizzera›. The plus symbol that stands in the center of the poster symbolises the Swiss flag.

The whole poster has been printed from Helvetica wood type. Printed with 3 hits of opaque white in perfect registration, then one hit of red and a fourth hit was the black numbering of the edition on the back… Can you take so much Swissness?