What a mess.

New year’s card/poster/big sheet of paper for Puls AG from Basel. The plan was to send out a very big piece of paper with the message «paperless»… While «paperless» has been proclaimed for the last 20 years, it still hasn’t completely fulfilled yet. So we phrased a social critical and a bit ironic poster for them.

The torn piece of paper has been simulated with a hand torn piece of MDF. Check out the video to see the process.

Client: Puls AG, Health Communication, Basel
Format: 64×88cm
Paper: Materica Gesso, 120g/m2
Edition: 1500 posters on a FAG Control 900
December 2017